Leroy Neiman is one of my favorite artists. I am not sure if it is his style of painting or the fact that he painted professional athletes, playboy models and casinos. All things I was interested in when I discovered his work.
I am mentioning this all of this because last week I was minding my own business walking through a mall in Las Vegas and I was struck by this sign offering free admission to a Leroy Neiman gallery.
This completely drew me in and almost got me to add a piece to my Neiman collection (They had an original Mike Tyson painting for $135k that I wish I could afford. I was looking at a Mohammed Ali Serigraph but it was still out of my reach) and in all honestly about an hour later I felt silly for falling for the “Free Admission” to what is really just a retail shop in a mall but it spoke to my “I don’t like to be sold to but I sure like to buy stuff” mentality.
SO I ask you. What are you doing to make your product or service impulsive?
Is impulse something people think about in designing marketing?
I would love to hear your thoughts on this!
p.s. I love this painting.