My name is Saul! I'm an award winning Word of Mouth Marketer, Professional Speaker on the subjects of Social Media, Customer Service and best of all... Word of Mouth. I collect Air Force One sneakers and think you should hire me... (as a consultant) to teach you how to get your company doing interesting things!
the smartest man in the world.

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Photos from the Drupal Conference in San Francisco, CA 2010

Thursday, Dec 12, 2009
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Abraham Lincoln, JKF and Lady Gaga walk into a bar…


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People who know me, know I can be a little impulsive. I get my mind set on something and I tend to dive into whatever “that” is and try to wrap my head around till I feel as if I can hold my own in any conversation around whatever the topic is.

I know this is kinda weird but in some ways it best describes me and how my mind works.

The current thing I have been burning brain calories on is “news”….and when I say I have been thinking of news I mean how news works and not just how many ladies are becoming instant millionaires thanks in part to the media and Tiger Woods.

When I do obsess over these topics I usually find some silly fact in my head that may be true or not and begin my journey. So in the case of news I have always been fascinated by the fact that when Abraham Lincoln was killed it took almost a month for the news to reach most of the population.

Jumping forward but staying with the theme of Presidential tragedies, On November 22, 1963, a nation huddled around a single news source to learn from Walter Cronkite that at 1pm CST – 2pm EST President Kennedy passed away. At the time this was as close to real time news as possible.

Now, thanks to Michael Jackson and Tiger Woods we are learning that news is instantaneous and people are growning accustomed to receiving it right away. No longer is there a single trusted source or even a handful of trusted sources. Citizen journalism can be as accurate (and faster) as major news outlets and don’t even get me started on the how TMZ has changed what a “Breaking Story” actually means.

An interesting example (at least I think so) is recently Lady Gaga preformed a concert in Toronto and had restricted media from this performance (she might be doing this for the whole tour but I only know about the Toronto show for sure) and while there was no formal media there was still more chatter then any show would receive a year or so ago because people were posting twitter reviews of each individual song as well as almost real time You Tube clips from the show. Now I realize that Lady Gaga is not hard core news but the fact that people not able to attend the show could still experience the show in close to real time is a powerful shift in the way news will be delivered in the not so distant future.

“Search Engines will become the Police Scanners of the news room” – Richard Budman

My friend Richard said this to me and it got me thinking that with all this content being added to the internet it is possible to (still using the Lady Gaga example here) review an event pretty authoritatively without actually attending but by using the tools that are currently available.

This is an exciting time and it will be interesting to see what people do with it.

[youtube=http://www.youtube.com/watch?v=GmzJ2JkDFNU]

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