My name is Saul! I'm an award winning Word of Mouth Marketer, Professional Speaker on the subjects of Social Media, Customer Service and best of all... Word of Mouth. I collect Air Force One sneakers and think you should hire me... (as a consultant) to teach you how to get your company doing interesting things!
the smartest man in the world.

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Photos from the Drupal Conference in San Francisco, CA 2010

Wednesday, Jul 07, 2007
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Children everywhere need shoes!


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Over at Seth Godin’s Blog he is chatting about a shoe company called Tom’s Shoes and they happen to be having a BOGO (buy one get one….free sale).

Normally that would not be news but the difference is that when you buy your one pair….the second pair gets donated for free to a child in a developing country.

When you add up the facts that:
1- you will get great press
2-sell a bunch of products to people who may have never considered your brand before
3-are actually doing something good for people

This idea is brilliant!

saul

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