My name is Saul! I'm an award winning Word of Mouth Marketer, Professional Speaker on the subjects of Social Media, Customer Service and best of all... Word of Mouth. I collect Air Force One sneakers and think you should hire me... (as a consultant) to teach you how to get your company doing interesting things!
the smartest man in the world.

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Photos from the Drupal Conference in San Francisco, CA 2010

Thursday, Jul 07, 2007
2

Great minds…..


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So I was reading Andy Nulman’s amazing blog “POW! Right Between The Eyes!” this morning and was pretty jazzed to read about a cool idea he had for a small publisher. His idea was to place some of your books in a popular bookstore with a sticker saying “Here’s a Simple offer. Take this book home. IT’S FREE!! All I ask in return is that you blog about it”.

I love this because it is clever and a great way to get people talking about your book.

I also love it because it is something I tried a few years ago….or at least something similar. I did everything except the sticker (because I didn’t think of it). Basically I just placed books on the shelves of stores and told the store manager a few weeks later to see how sales were going and explained the free deal they were getting and asked if they would like to order more.

Not quite as effective as Andy’s idea since mine lacked the viralness but I was able to move some books in a big retailer without jumping through hoops to get placed in the stores.

Another tactic I used to spread the word/create interest was I got together 40 friends and family in a shopping mall food court all sitting together at the entrance area to just read the books……all the same book (holding it up so people could see we were all in sync) The visual was a sea of the same book and all the readers were happy and enjoying themselves. In about 2 hours we had hundreds of people pointing out that we were all the reading the same book…..or asking about the books and asking were they could get one.

One idea I never did but always wanted to was rent a panel van and drive from parking lot to parking lot driving up to people and I work at a printing factory and I have a few boxes of books and am selling them at a great deal…..would they be interested?

Hope my ideas inspire you to try something cool and unusual with your business.

Anyway seeing that I am thinking on a similar plain as Andy makes me happy.

saul

Response
  1. Oh Saul, to be considered to “think alike” The Smartest Man in the World does much for my ego! Loved your book -in idea and wish you’d posted a picture of it. Book marketing is becoming a lot more like music marketing; the traditional stuff doesn’t cut it anymore, and reliance on publishers (read: labels) to do the heavy lifting is futile. Indie publishing is the new indie rock. Come to think of it, if more authors acted like rock stars, or like you, the literary world would be a better place. More fun, less Fatwahs.

  2. Indie publishing as the new indie rock? Awesome – I suddenly feel so much cooler.

    Smartest Man In The World indeed! I’m crazy about the 40-people-reading-the-same-book concept… and will now seek an opportune place to try a similar stunt. Thanks for spreading the idea!

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