I visit YouTube a lot but I know I am not using it to it’s fullest potential because instead of looking for funny videos of people doing funny things (and I use Funny subjectively) I pretty much use YouTube to find old Letterman and old Tom Snyder interviews….and one other thing.
I rely on YouTube to keep me knee deep in rare and hard to find music appearances. Yes YouTube to me is what BootLeg Tapes were 15 years ago.
So now that you know the background I can start telling you about what this blog post is about.
In a recent YouTube search of Frank Black (Black Francis) concerts I came across something very cool that he did on a recent European Tour. The tour was called PRECOR and basically before every show Frank Black would do the shows encore FIRST…usually outside of the venue or in a nearby public spot to get people excited about the upcoming show.
Now since I am a fan I think this is super cool and an excellent way to get some chatter going for the tour and the show…..thing is there is very little chatter at all. Some of these videos have been up for three months and less than 300 people have watched them!
Sure you could say Frank Black may not be a huge star in these places but from what I could tell the shows were all sold out so this got me thinking…is Word Of Mouth Marketing completely different in Europe?
Sure it is another part of the world and you can’t assume that what is a big deal in North America will be a big deal there but is it so different that if you do something unusual and interesting that people will not chat it up and rather just keep it to themselves?
Anyway I don’t have the answers here but would love them if anyone does, so please leave a comment or email me!
…and just so we can appreciate a little Frank I am now going to present you some cool PRECOR videos!