The past Friday was my birthday and a bunch of people in my life forgot to acknowledge the day……I got a bunch of nice phone calls/emails and a whole whack of friends wrote nice things on my Facebook wall but I didn’t any thing from Facebook itself.

….or Amazon, Ebay, or even a credit card provider.

Every year around my birthday I wonder if any of the sites or services I willingly give my personal information too will make me feel special and win me over as a loyal fan/customer for life.

……and every year I sit scratching my head wondering why people miss this obvious opportunity.

It would be embarrassing for me to mention how much money I have spent (happily) at Amazon and I will continue to do so but a simple email from someone like them would go miles with me to make me feel like I am not just a nameless faceless customer. I am not a computer programmer but I imagine setting up a automated email to kick out a letter on your birthday would not be too hard but the value of it would be worth much more them the cost!

You may be reading this and thinking I am making a big deal about nothing…..and you may be right BUT small gestures make BIG impressions and can secure or loose future business.

…and in case anyone was curious. Out of the thousands of places I have given personal information to I only received 1 electronic Birthday greeting….it was from a comic book message board called Jinxworld……..and that is where I am going right now!

saul