So as some of you know (or should know) I have a new SUPER COOL new job. My official title is “Director of all things fun and exciting” for Happy Worker and The Toy Agency. Happy Worker is a boutique toy company made up of some of the smartest people and gifted marketers around. My role is to build up the Toy Agency side of things (and stick my nose into all stuff) and get the word out that companies can make cool custom toys as corporate gifts and tools for marketing initiatives.
How I found the job is also an interesting story…..one that I think should get a little media play (to satisfy my ego and help with my low self esteem) so below I have attached a slick press release I wrote to announce my new hire.
Take a look and if you are a media type please feel free to write about this cool story.
Marketing Genius “lands” with the help of CaseCamp
Toronto, Canada,March 2007 – Toronto based Toy Company, Happy Worker (www.happyworker.com), is blushing with pride to announce the addition of Saul Colt, self-proclaimed marketing genius. Colt will head up the company’s new creative idea department called The Toy Agency (www.thetoyagency.com) with a focus on producing custom toys for corporate customers.
Happy Worker learned of Saul’s availability from his personal listing on
a new job board run by CaseCamp (jobs.casecamp.org) and after seeing him speak
at a CaseCamp event in January. “Saul’s presentation at CaseCamp was
inspiring. We’ll be tapping his creative passion to power our new big idea
department,” says Kris Schantz, Co-President of Happy Worker Inc. “Saul marketed himself in a fresh, new way and that’s exactly what we’re doing with The Toy
Before joining Happy Worker, Colt was the first international employee to be
hired by Zipcar Inc, now the world’s largest car sharing company, to launch the
company’s first foray into the Canadian market. He was instrumental in
getting the Toronto operation off the ground and drove it to become Zipcar’s
fastest growing market in company history, outpacing Boston, NYC and San
Francisco. Colt is an accomplished marketing professional with more than a
decade of diverse, high-level experience. He is also a respected publisher, having led his company SSS Comics to infamy, super-hero style. “Learning about the CaseCamp job board was like playing spin the bottle and having the bottle stop on a super pretty girl,” muses Colt. “As someone who has made a career out of developing non-traditional marketing initiatives, it was pretty easy for me to see the value of posting my availability on a new job board that targets the creative community.”
The job board is a new service from the folks at CaseCamp.org. “Hearing that
Saul has landed a great new gig is a huge thrill for us,” says Eli Singer,
creator of CaseCamp and Managing Director of Social Media at Cundari SFP.
“He was among the first to try out the board as a way to look for and find a
job. His success shows the site is on the right track.” Saul is in
good company – the Toronto International Film Festival, FUSE Magazine, Henderson Bas, Cundari SFP and Tucows have all posted to the board.
Happy Worker/The Toy Agency
Through The Toy Agency, Happy Worker creates attention-grabbing, custom toys and gifts for clients’ corporate promotions. The company’s tailor-made products have resulted in wildly successful marketing campaigns for its corporate clients. For more about The Toy Agency please visit http://www.thetoyagency.com/.
CaseCamp is a salon-style forum where marketers and business people connect to discuss Social Media and communications. Started in Toronto by Eli Singer, CaseCamp has emerged as one of the pre-eminent Canadian new media brands, with salons spreading to Montreal, Vancouver, Ottawa and Second Life. CaseCamp has welcomed hundreds of participants, ranging from CEOs to bloggers, and organizations such as Royal Bank, Petro-Canada, Sears Canada, Cundari SFP and the Art Gallery of Ontario.
Recently, CaseCamp has expanded to include a job board to service creative professionals in the multifaceted Social Media world. Jobs.CaseCamp.org has merged with Canadian blogs such as Spacing, BlogTO and MyNameIsKate to spread the word about exciting new professional opportunities.