My name is Saul! I'm an award winning Word of Mouth Marketer, Professional Speaker on the subjects of Social Media, Customer Service and best of all... Word of Mouth. I collect Air Force One sneakers and think you should hire me... (as a consultant) to teach you how to get your company doing interesting things!
the smartest man in the world.

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Photos from the Drupal Conference in San Francisco, CA 2010

Thursday, Jun 06, 2008
3

The single greatest trade show booth ever!


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I have so much stuff I want to write about but need to find the time…but until I do I want to share with you something super cool that I am very proud of.

Sunir and I pulled this off together in Boston a few weeks ago!

[youtube=http://www.youtube.com/watch?v=k9pBOMB_zAo]

Response
  1. Gorgeous mural.

  2. Saul:

    Great concept, finished piece was very attractive.

    I couldn’t help but notice that the mural still didn’t seem to be done by the time they were rolling up the carpets (always the most final aspect of any trade show).

    So I have a few questions:
    – How long was the trade show? A day, 3 days?
    – Did the mural get done at the time you wanted it to be done or did it take longer than expected?
    – Did the people who came back to watch the mural’s progress turn into good leads?
    – Do you think the mural increased you’re lead opportunities? How would you be willing to quantify that?
    – What would you do differently next time with the mural concept?

    Thanks for taking the time to respond.

    Best always,
    – Peter

  3. Hey Peter!

    – How long was the trade show? A day, 3 days?

    This was a two day show with certain hours of the exhibit hall closed. The timline was tight!

    – Did the mural get done at the time you wanted it to be done or did it take longer than expected?

    I am super happy with how the Mural came out and I think the timing was perfect since it gave people something to look at right up to the last second of the show.

    – Did the people who came back to watch the mural’s progress turn into good leads?

    Yes!

    – Do you think the mural increased you’re lead opportunities? How would you be willing to quantify that?

    I think the booth Worked because even people who would never be interested in our product (because they are not in the market for something like this) ended up evangelizing about our booth for us. The people who we wanted to speak to found us on their own or where told about us by the people who were not looking for us!

    – What would you do differently next time with the mural concept?

    I dont think I would change anything except…if we do it again we need a new design 🙂

    -saul

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