My name is Saul! I'm an award winning Word of Mouth Marketer, Professional Speaker on the subjects of Social Media, Customer Service and best of all... Word of Mouth. I collect Air Force One sneakers and think you should hire me... (as a consultant) to teach you how to get your company doing interesting things!
the smartest man in the world.

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Photos from the Drupal Conference in San Francisco, CA 2010

Wednesday, Apr 04, 2008
3

Wanna see what is on my night stand?


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One of the many cool benefits of spending the weekend at Blogger Social was getting goodie bags filled with books!

Now I love books and read way too many of them (if that is even possible) so the first thing I did when I unpacked was add my new books to my ever growing pile of titles. As of now my mountain of learnin’ (as I like to call it…but you may call it a night stand) consists of, in no particular order except for the first book because I am really looking forward to starting it as soon as I finish this post…

Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back : by Rohit Bhargava (First Reading)

Marketing to the Social Web: How Digital Customer Communities Build Your Business : by Larry Weber (First Reading)

Now Is Gone: A Primer on New Media for Executives and Entrepreneurs : by Geoff Livingston (First Reading)

Step Into the Spotlight!- ‘Cause ALL Business is Show Business! : by TSUFIT (First Reading)

Jump Point: How Network Culture is Revolutionizing Business : by Tom Hayes (First Reading)

Word of Mouth Marketing: How Smart Companies Get People Talking (Hardcover)
by Andy Sernovitz (This will be my third reading of this and it is the book I most recommend to people)

Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership : by Joseph Jaffe (Second reading and really enjoyed it the first time)

Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History : by Steve Cone (First Reading)

Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy : by John Rosen and AnnaMaria Turano (First Reading)

Media Rules!: Mastering Today’s Technology to Connect With and Keep Your Audience : by Brian Reich and Dan Solomon (First Reading)

…and a few condoms 🙂

Response
  1. Ha – I pile books on my nightstand too…sometimes I get to them and sometimes I don’t. Great Expectations took over a year for me to pick up…

  2. I like the constant reminder that “reading is FUNdamental”

  3. Looks like I’m in good company! Hope you enjoy Step Into The Spotlight!
    Tsufit

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