Yesterday was my Birthday and everyone forgot….and when I say everyone I don’t mean my family, or friends. They remembered and are awesome. The “everyone” I am talking about are the companies and brands I interact with on a daily or even a weekly basis.
I preach about “the little things” a lot because I know customer care is a differentiator and sending someone an email (even automated) on their Birthday goes a long way to making them loyal and happy to spread the word about whatever you are up to.
Think about all the companies that have your Birthday in their Database.
- Credit Card Companies
- Car Dealerships
- Social Media Sites
- Message Boards
- Loyalty Programs
The list goes on and on. So if you are in possession of your clients B-Day’s consider doing something small with that info because it is more valuable then you think.
Oh…and just to be fair I did get one and only birthday greetings from a brand and feel they deserve a shout out! Jinxworld.com
(a comic book message board by Brian Bendis) Go check them out!