I consider myself an early adopter…and because I think I am one of these elusive people I can honestly say that marketing to early adopters are the worst folks to base your marketing efforts at.

Why?

Well a couple of years a go I used to sign into Google Latitude everywhere I went because I thought sharing my Location was cool and my ego tricked me into believing that you all cared where I was.  Fast Forward a tiny bit and I am all hooked on Foursquare because I can now tell you where I am and what I am doing. I have stuck with Foursquare but have also played with Gowalla, Where (I really dig Where.com) Stickybits (I have so many ideas for this), and Glympse (this looks really interesting) because as an early adopter I am always looking ahead and perhaps not appreciating what is in front of me as much as I should.

I used Location Based Apps above but can make the same list for VoIP apps (Skype, Zipring, Viber) or SMS apps (Kik – used it like crazy for a week and not not so much, Groupme etc) and so on and so on.

Take an app like Tripit, in my opinion one of the best apps for travel period and I would be lost without it, what if they focused most of their efforts to business travellers (who will pay for the pro version like I did) by teaming with credit card companies who offer travel cards or travel sites like expedia (and I am not sure if they do or do not do this already) instead of just the folks who try every new app.

I imagine this isn’t going to be a popular suggestion and I honestly don’t have the answer here but would love to hear your thoughts on this.

So, What says you?