If you are not doing social media exactly as I do it then you are “doing it wrong”

I love when people claim that there is only one way to do things…and especially love when people say that there is only one way to “do” social media.  I have written before about how Best Practices are really Fairy Tales (IMHO a great read) so I will skip that part and jump right to today’s thought.

A large number of Social Media speakers and consultants seem to me to be Absolutists.

I say this because the more I listen to conference keynotes or read twitter I see and hear the the phrase “You’re Doing It Wrong” becoming more prevalent. This way of thinking not only prevents folks from experimenting with new ideas but also takes the position that every situation is the same and results can be predictable…and if such situations exist please let me know because I would like some of those projects. They sound easy and wonderful.

I could easily go on and on about this and mention how in a keynote from Blogworld, one of the speakers (an absolutist) couldn’t help but contradict himself twice in his own talk because of his absolutism or I could say something like, “You keep doing your one way of doing things because it will make me stand out from the crowd more” but istead of me talking/typing I want to hear what you have to say.

So what says you?