My name is Saul! I'm an award winning Word of Mouth Marketer, Professional Speaker on the subjects of Social Media, Customer Service and best of all... Word of Mouth. I collect Air Force One sneakers and think you should hire me... (as a consultant) to teach you how to get your company doing interesting things!
the smartest man in the world.

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Photos from the Drupal Conference in San Francisco, CA 2010

Sunday, Jul 07, 2007

I have a thirst…..

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I have a real thirst for knowledge……I use to think it was a phase but for the last 3-4 years I have read 2-3 books a month and I am still going strong with no sign of slowing down. I usually read businessy type books but try to break up the “smartypants” reading with some good old fashion crime novels to keep things fresh. Some of the books I have really enjoyed in the last few months are listed below.

Check them out as they come with my highest recommendation.

Zag by Marty Neumeier

Juicing the Orange Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage by Pat Fallon and Fred Senn (I am just starting this one so technically I haven’t read it)

Marketing Your Dreams: Business and Life Lessons from Bill Veeck Baseball’s Marketing Genius by Pat Williams

The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm by Tom Kelley

Chasing Cool: Standing Out in Today’s Cluttered Marketplace (Hardcover) by Noah Kerner and Gene Pressman

Punk Marketing: Get Off Your Ass and Join the Revolution by Richard Laermer and Mark Simmons

Marketing Genius by Peter Fisk

The Hard Way by Lee Child

Let me know if you have read any of these and what you thought…….also feel free to send some book titles my way as I am always looking for iteresting reads…….now if you excuse me I am off to write my contribution to the book project I mentioned in an earlier post!


  1. Ricardo Semler’s books are amazing (Maverick, The Seven Day Weekend). So, of course, is anything by Sir Richard Branson – start with Losing My Virginity.

    Orbiting the Giant Hairball is pure brilliance, and one of the most influencial books in my life.

    But if you want to go for something a bit more obscure, try The Napoleon of Notting Hill, a novel by G.K. Chesterton… very funny, insightful and relevant to modern life. Or The Hacker Ethic, by Pekka Himanen. It’s a fascinating look at work – sort of a history of the development of a theology of work… really good stuff.

    Oh, and don’t miss “Crossing The Unknown Sea,” by poet David Whyte – it blew my mind, and I had to read the last few chapters slowly, because I didn’t want it to end.

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