My name is Saul! I'm an award winning Word of Mouth Marketer, Professional Speaker on the subjects of Social Media, Customer Service and best of all... Word of Mouth. I collect Air Force One sneakers and think you should hire me... (as a consultant) to teach you how to get your company doing interesting things!
the smartest man in the world.

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Photos from the Drupal Conference in San Francisco, CA 2010

Wednesday, Apr 04, 2010

It’s a Shame you missed Twitter. You got here just in time for the Death Rattle.

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Some days I feel a lot like Lester Bangs.

Lester Bangs is the legendary music writer/critic featured in the film Almost Famous (and played by Phillip Seymour Hoffman) and in the film he says the following

“It’s just a shame you missed Rock and Roll. You got here just in time for the Death Rattle…the last gasp…the last grope”

I love this quote because it is a perfect example of being too close to something to really be objective about it. You see there are days when I think forms of Social Media are done and we should all start looking for the next shiny thing but then something as simple as having a really thoughtful conversation with someone outside the “bubble” makes you all of a sudden realize that just because you have been playing in the social media playground for over 3 years doesn’t mean everyone has and the actual fact is that this is still really early days for non-early adopters.

This realization also got me thinking that part of the reason I may feel like Lester some days is that I am living too much in the bubble. I’m not going to alienate any of my friends because you are all awesome but I am planning on picking the brains of more and more random strangers because in my opinion Social Media is no longer about the kool kids (or as Lester would say, The Rock Stars) and early adopters…it is now all about Lester Bang’s other favorite type of people…The Uncool and if we are going to really be great marketers we may need to make some new uncool friends.

  1. Great post… Amen brother, I completely agree that Twitter will be going the way of the buffalo soon.

  2. Thanks for the comment. I actually don't think Twitter is going anywhere but rather the current users will be replaced by the next wave of people to "get up to speed" and start discovering what others discovered a long time ago.


  3. Great post Saul. I feel wrapped up the same way myself. My first company presentation about Twitter was well over a year ago. It feel ancient.

    When I did an updated one this week, the stat was 300,000 people a day are signing up.

    Three. Hundred. Thousand. Signing up every single day. Crazy.

  4. I don't know how I would live if I didn't make friends with rockstars

  5. Great post, Saul. I hear what you're saying. Early adopters are always quick to label something as "old" or "uncool" way before the majority of the people we're trying to reach have had a chance to get onboard.

    "The only true currency in this bankrupt world is what you share with someone else when you're uncool." – Lester Bangs

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