Some days I feel a lot like Lester Bangs.

Lester Bangs is the legendary music writer/critic featured in the film Almost Famous (and played by Phillip Seymour Hoffman) and in the film he says the following

I love this quote because it is a perfect example of being too close to something to really be objective about it. You see there are days when I think forms of Social Media are done and we should all start looking for the next shiny thing but then something as simple as having a really thoughtful conversation with someone outside the “bubble” makes you all of a sudden realize that just because you have been playing in the social media playground for over 3 years doesn’t mean everyone has and the actual fact is that this is still really early days for non-early adopters.

This realization also got me thinking that part of the reason I may feel like Lester some days is that I am living too much in the bubble. I’m not going to alienate any of my friends because you are all awesome but I am planning on picking the brains of more and more random strangers because in my opinion Social Media is no longer about the kool kids (or as Lester would say, The Rock Stars) and early adopters…it is now all about Lester Bang’s other favorite type of people…The Uncool and if we are going to really be great marketers we may need to make some new uncool friends.