My name is Saul! I'm an award winning Word of Mouth Marketer, Professional Speaker on the subjects of Social Media, Customer Service and best of all... Word of Mouth. I collect Air Force One sneakers and think you should hire me... (as a consultant) to teach you how to get your company doing interesting things!
the smartest man in the world.

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Photos from the Drupal Conference in San Francisco, CA 2010

Monday, Oct 10, 2007

Possibly the best idea I have ever had…..but you may need a GPS to find it.

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I get a lot of ideas. Not all are “Gold” and I know this but once in a while I come up with something so good that I just have to share it.

I have a GPS…OK I actually share it with my parents because I see no reason to use it in the city I live in (cause I have a freakish knowledge of the city streets) but I do rely heavily on it when I am out of town since I am not so good with maps.

Anyway I was playing around with my GPS thingie and I had a flash of brilliance. Since these units already tell you where to go and how to get there……why not have then tell you all about where you are going as well.

My thinking is that GPS units should be pre-loaded with city tours as well as maps.

If you find yourself in Chicago or Los Angeles and are curious about the history of an area of town you could go into tour mode.

This wouldn’t work for every town or city but a little movie history while driving in Los Angeles or even a “maps of the stars homes” tour that you could do yourself would be a great value add to any unit.

This is a sure fire Million Dollar Idea!

Another idea I had (not as golden but still pretty good) is one of my many ideas on how to market movies and other items in a new and different way.

I have always been fascinated by the “adopt a highway” program and am surprised that no one has made it a commercial marketing opportunity…… a movie studio could pick a stretch of highway and adopt it permanently but continuously change the “adoption” sign to reflect a new or current movie release. It would be a smaller much cheaper billboard but with more eyeballs. I also like the idea of making these signs digital so you could show trailers when there is a traffic jam.

So next time you plug an address into your GPS or see an “Adopt a highway” sign I want you to think of these ideas and bask in their genius!


  1. My boss had this idea last month. Not with the Adopt a Highway signs, but with the Mapping / city guide stuff.

    Pending a sponsorship deal, we may go into production with it.

  2. What day last month?

    I think I am going to start wearing my aluminum foil hat again….have to protect my thoughts 🙂


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