My name is Saul! I'm an award winning Word of Mouth Marketer, Professional Speaker on the subjects of Social Media, Customer Service and best of all... Word of Mouth. I collect Air Force One sneakers and think you should hire me... (as a consultant) to teach you how to get your company doing interesting things!
the smartest man in the world.

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Photos from the Drupal Conference in San Francisco, CA 2010

Tuesday, Aug 08, 2010
19

When Brands start doing this I hope people remember who did it first.


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So I hope you have noticed the new look here at Saul.is (and I will write about that in the next blog post) but there is something pretty special that you may have not noticed yet…and I expect to be copied.

The thing that is so special, imho, is the url. Ya see I went with a “.is” extension (from Iceland if you are keeping score) so I could create blog posts like this one with the url www.saul.is/a-genius or even better full pages of this site that are as clear as day to what they are like www.saul.is/speaking (for my speaking career) or www.saul.is/consulting (for my side projects) and I have plans to add hundreds of pages of things that will entertain and amaze.

Pretty clever huh? Now imagine what a big brand could do with this? www.wwe.is/protecting-the-environment or www.bmw.is/the-ultimate-driving-machine or even www.coke.is/it The possibilities are endless and with the number of .com’s getting almost impossible to find I would not be surprised if this becomes more popular…so please just remember where you saw it first!

Response
  1. I just might have to steal this – with attribution, of course.

  2. Love it! Brilliant move, Saul!

  3. Unfortunately I do NOT remember where I saw this first. But it wasn’t here. And it was probably around a month ago. It all started with something linking to Chris Shiftlett’s “URL Vanity”, which then transitioned into ‘URLs as sentences’… if that was you, then awesome! If not, a bit disingenuous to want credit for an idea that’s been floating around for a little while now. 😉

    • Hey Greg,

      I hadn’t heard of Chris Shiftlett’s “URL Vanity” before you mentioned it so I did a quick search and yes he did blog about it a few years back but from what I can see isn’t doing what I am and don’t see myself as disingenuous since I am not taking credit for an idea that someone else executed on and I just sat back on. Anyway not looking to start up. Just saying Ideas and Execution are different.

      …and this is in no way a shot at Chris Shiftlett. I don’t know him and am not commenting on him in any way.

  4. Giving you full credit, Saul! And yes, You.are.a-genius. Great branding from one marketing mind to another. 😉

  5. Very clever. And a creative use of branding. Will definitely pass this along. Out of curiosity, does the domain registration for “.is” cost more than a U.S.-based one?

  6. the URL says it all
    you sir ARE a genius

  7. Really great idea 🙂 When people start copying you, I’ll know where to put my first hyperlink 😉

  8. I gotta say: you’re a freaking genius. And yeah, I’m going to steal this 🙂

  9. Saul… you are indeed a genius. BUT your spelling is atrocious. RESPONCE? Muhahaha.

  10. Pingback: Tweets that mention When Brands start doing this I hope people remember who did it first. | Saul Colt – Saul is -- Topsy.com

  11. Wow, you really ARE the smartest man in the world!
    I kid, but it really is brilliant.

    Your spelling of “responce” can be passed off as a creative design choice. No one has to know.

  12. Saul.is whatever we want him to be!

    Satish (@skanwar) also has a neat vanity url – http://sati.sh

    Be well and keep being smart.

    kk

  13. And they are only $149 a year (http://www.101domain.com/is.htm) or $499 for 2 years (http://www.bluesit.com/buy_domain_name_is.htm). What a deal!

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